SUBURBAN HOME AND GARDEN RESOURCE GUIDE

A home and garden magazine published in Bucks County, P.A., Suburban Home and Garden is a monthly publication that primarily serves as a resource for advertisers to showcase their products and services. In addition, they supplement their magazine with informative home decorating and gardening articles that are written by their staff writers. It is a beautiful, glossy, full-color, free publication mailed directly to homeowners. I recently talked with Editor-In-Chief Ms. Stephanie Arasim Portnoy, who offered further details on the magazine, it’s circulation, and future plans.


Q. When was Suburban Home and Garden conceived?
A. The magazine began in March 2006. It is an advertorial publication.

Q. When did you become Editor-In-Chief?
A. I started with the publication one year after they began.

Q. Who is your biggest competitor?
A. I know of some others, but not as competitors. They are Philadelphia House and Home, Bucks County House and Home and others.

Q. How is your publication marketed?
A. It is marketed to homeowners in Bucks County with incomes over $150,000 a year.

Q. What is the current circulation?
A. It is about 50,000.

Q. Who is your target audience?
A. Middle to high income, both male and female.

Q. Has the home mortgage crisis impacted you distribution?
A. No. I haven’t noticed it.

Q. What is the affiliation with Phillywired.com and South Jersey Magazine?
A. They are published by the same publisher, LLC. We are working on getting our own URL for Suburban Home and Garden.

Q. Where is it printed?
A. Out of Mechanicsburg, P.A.

Q. Will you add more garden center and landscape design info?
A. There is more in the South Jersey Magazine because there are more in that area.

Q. Town homes and Condo’s are a large part of Bucks County. Do you plan any feature articles specific to these structures?
A. The home remodeling articles apply to all types of homes, but town homes have their own grounds maintenance services.

Q. Can an individual subscribe to your publication?
A. Yes, they can send an email to stephanie@southjersey.com.